Three Keys to Engagement, Motivation and Wellbeing
Competence
Autonomy
Relatedness (optional)
Participant 1
Q1: Tell me about yourself and what you like and dislike about traveling
1. I feel very capable and effective at using the technology.
I feel confident in my ability to use the technology.
Learning how to use the technology was difficult. (-)
I found the interface and controls confusing. (-)
It wasn’t easy to use this technology. (-) | 6. The technology provides me with useful options and choices
I can get the technology to do the things I want it to.
I feel pressured by the technology. (-)
The technology feels intrusive (-)
The technology feels controlling. (-) | 11. The technology helps me to form or sustain relationships that are fulfilling.
The technology helps me to feel part of a larger community.
The technology makes me feel connected to other people.
I don’t feel close to other users of the technology. (-)
The technology doesn’t support meaningful connections to others. (-) |
| I am in my mid-40s I enjoy traveling internationally I like to do so independently outside of tours I don't typically plan actual destinations once I get to the major destination I prefer to just sort of take it day-by-day when I get there I generally stay in air B sand do on my plan a trip planning myself that's sort of an overview | | | | |
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| Q2: I would love to hear any stories you have; positive memories you have, from traveling and hotel stays in the past. | | | | |
| I'm considering a trip in the fall are you asking about future trips or past trips future trips so the way I go about planning is researching the place I want to go I might investigate particular neighborhoods that are good to stay in based on what I like to do I like to explore on foot and after I determine some neighborhoods because I use Airbnb I can search that way or at least want to get my results
I look at where those places are located I tend to consider the price and location
I also want to make sure that it's got good reviews
I like having the reviews of people who stayed there in the past to tell determine that when I've stayed at hotels I just don't find the experience as interesting I don't feel like I'm [Music] experiencing the town or the city the way that I want to
hotels tend to be outside of neighborhoods I feel more like a tourist than someone who's there sort of getting a feel for what it's like to actually live there | | | The technology provides me with useful options and choices
I can get the technology to do the things I want it to. | The technology helps me to form or sustain relationships that are fulfilling.
The technology helps me to feel part of a larger community.
The technology makes me feel connected to other people. |
| | | | | Offer personalized chat support to a limited number of patreons by a mamber of the staff like the one describeed by Chameleon |
| I like to explore on foot and after I determine some neighborhoods because I use Airbnb I can search that way or at least want to get my results | | | Offer curated content that supports wandering and last minute dining and entertainmaent decisions | |
| I also want to make sure that it's got good reviews, I like having the reviews of people who stayed there in the past to tell determine that when I've stayed at hotels I just don't find the experience as interesting I don't feel like I'm [Music] experiencing the town or the city the way that I want to | | | Add this functionality to the mobile App (GPS) maps form for quickly choosing from local alternatives, rideshare integration | |
| Hotels tend to be outside of neighborhoods I feel more like a tourist than someone who's there sort of getting a feel for what it's like to actually live there | | | | |
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| Q3: Tell ma about getting things done online like finding evaluating and selecting products and services | | | | |
| yeah I've also used places like orbits in the past
if I am looking for a hotel that's like close to an airport or something like that and
the reason I use those kinds of sites is that I can compare prices more easily than going to a bunch of different hotel websites and checking prices I will go to the hotel website after I've narrowed it down to some hotels and then I'll go and see if there's more information that about the specific hotel
yeah or even just to compare prices if it's the same or more or less but I do most of my trip planning online I think because I know what kind of experience I'm looking for and somebody like a travel agent well they can help you with that they tend to be more familiar with standard like people who want to go and have a certain experience and see all the sites and my famous things yeah and those are the places I tend not to go to | | | The technology provides me with useful options and choices
I can get the technology to do the things I want it to. | |
| | | | Smart phone feature for instantly viewing nearby hotels | |
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| Q4: Have you ever planned a perfect vacation or hotel stay | | | | |
| I any of my most perfect travel experiences were that way because I didn't have like everything figured out in my head I think that if you set super high expectations and have a vision that's something then you're going to be let down and if you're a little more open-minded and go into it sort of expecting the unexpected then you'll have more fun experiencing it so often my most pleasurable travel experiences have been when things are not exactly as I thought and often better than I anticipated yeah I don't know that when I have plan things out extremely well that they ever go perfectly
mm-hmm so really the planning tends to be doing the right kind of research to make yourself you know less concerned about an itinerary and choosing your location wisely it sounds like an the rest of it you just yeah
I try to find a place that can be sort of a home base and feel comfortable that is in a location where I know it can start off feeling fairly safe and then go from there and hotels obviously generally are safe in you know popular areas
it's just not the kind of travel experience I typically am interested in
so hotels for me tend to be like lay overs or on my way out of a city if I'm gonna stay at a hotel to get me closer to the airport but it's not where I wanna spend my time when I get someplace | | | The technology provides me with useful options and choices
I can get the technology to do the things I want it to. | |
| | | | IA org scheme category for hotels that " there was a hotel attached to it in the hotel that everything we needed it had a rooftop restaurant and the rooms were modern the technology was top-notch sure and we could just walk to our to our exhibition that aspect of the trip was perfect " | |
| Q5: Have you downloaded an app for a hotel brand | | | | |
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| I have Orbitz and air B&B; and the Travelocity apps but I don't do that specific Oh tell that's
When you travel for leisure more than anything else what would make you choose Marriott over other options
so there's a multiple selection um can I only choose from this no it's multiple I would say that it would have to feel the the Marriott that I was looking at would have to feel personal not impersonal
I don't want to stay at a generic you know huge hotel
and if I do if I don't be really clean and inexpensive because it's a generic experience and I don't want to pay a lot for something that's a generic experience things that I consider our the comfort of the bed the cleanliness of the cleanliness of the bathroom proximity to wherever I need to get to because I'm capable already of doing online bookings etc that's the
websites not as critical to me but it should be easy to navigate and
have pictures
and reviews are important yeah I guess when I mean I'm sure if I'm supposed to be having this kind of discussion but the sense that I had was that there's a huge gap here between booking sites and hotel sites and that the hotel site doesn't seem to be leveraging anything in order to try and close the gap so everyone is always going to Orbitz or Travelocity and they only end up with Marriott .com after they've been to those two destinations where | | | The technology provides me with useful options and choices
I can get the technology to do the things I want it to. Restated Want / Need for location based map view search | |
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| Q6: When you travel for leisure, more than anything else, what would make you choose Marriott over other options? | | | | |
| Yeah I think that by booking through the website there the hotel website there would have to be an incentive and I don't know what that would be but most people there first way of limiting and it's going to be by cost and location and you can't do that at if you just go to one hotels website you're not going to be able to determine whether it sure the closest one or the least expensive one or whatever so if Marriott or any company wanted to have return business I think they would have to consistently have the lowest rates or the best accommodations or the best quality food or whatever it is that sets them apart. | | | | |
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| Q7: Are you looking for a solution or alternative to working with a travel agent when planning travel? Please tell me, why or why not? | | | | |
| | | | The technology provides me with useful options and choices
I can get the technology to do the things I want it to. | |
| | | | Introduce chat support for forign travel that assists with common challenges and concerns | |
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| Q8: If you had a question regarding your travel destination who would you contact? | | | | |
| | | | The technology provides me with useful options and choices
I can get the technology to do the things I want it to. | |
| | | | Introduce chat support for forign travel that assists with common challenges and concerns | |
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| Q9: What is the hardest part of planning for travel and making travel arrangements. | | | | |
| the hardest part is to avoid over planning it over um well for me on a limited budget the hardest part is making sure that I'm getting the planning and experience that I'm going to enjoy and also doing it most economically so
I spend a lot of time comparing prices and waiting for airline tickets to go down and then risk eating like that they don't go down I would go for the first ticket and then you know figuring out
like you can see everything on online and pictures and descriptions and then you show up and you find out it's not exactly what you imagined
them so I think that's very image --is yeah you know there are people who not don't necessarily mislead in their descriptions but you show up when you're like oh I didn't know the entrance was on an alleyway that was highly trafficked between two roads so people because people are avoiding an intersection see you know it's not abusive to it that's an Airbnb situation or it could be equally like that way a hotel they don't tell you all of those things like you know that's why the
reviews are helpful and to read a bunch of the reviews if there was a friend who just stayed at a really expensive like resort in Hawaii and they didn't tell her that half the building was under construction and meant that half the pools that she thought were going to be available or not and it was fine for her in the end but they you know it was sort of that like not really telling you everything ready to learn oh yeah so being transparent I think that fun people would rather know that then go don't ya and then then you've got someone who's like well I'm not staying in a Marriott again because I went and they have the building were under construction and it was noisy and I couldn't use one of the elevators so the Lions and that you know whatever it was that sort of stuff especially when you're paying a premium to use a big brand like that yeah maybe she spent I don't know five thousand dollars on a weekend trip to know this fancy place and then half the things that we're supposed to be open and request that's shady yeah | | | The technology provides me with useful options and choices
I can get the technology to do the things I want it to. | |
| | | | Introduce proce comparative flight booking across web and mobile | |
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| Q10: How often do you travel? | | | | |
| Several times a year recently | | | | |